ROMJIST Volume 20, No. 3, 2017, pp. 198-209
Monica DASCALU, Silvia BRANEA Applying Communication Sciences in Artificial Societies
ABSTRACT: In the last two decades, prominent researchers argued that it is important to develop models of ‘artificial societies’ in connection to theoretical assumptions and methodological constraints of social sciences. Recently several attempts were done to give a scientific basis to artificial societies from the social sciences’ perspective, but no definitive connection with sociology’s scientific approaches to social reality was succeeded yet. Although some researchers put a particular emphasis on the importance of communication in human societies - an importance that should be reflected in artificial societies - communication is one of the dimensions that is less developed from a theoretical perspective in social simulations. This paper analyses the way communication was represented in artificial societies so far and emphasizes the lack of theoretical foundation from the communication theories perspective. We analyze several theories from communication sciences, in order to discover which theories can be applied in artificial societies, for the improvement of the modeling and simulation done with this paradigm.KEYWORDS: Artificial societies, social simulations, multi agent based modeling and simulation, multi step flow communication theoryRead full text (pdf)